How To Use Quality Link Building Techniques To Raise Your Search Engine Profile

There are very few things that can garner your website as much high-quality and targeted traffic as strong search engine ranking placement can. 

There is little argument that in order to get ranked high in the search engines, you need to have links pointing back at your site. Ever since both the Panda and the Penguin algorithm updates, however, it has become more important than ever to focus on operating a high quality link building campaign.

Not only will low quality link building activities not help you, but in fact they can actually hurt you, quite severely.

Here are a few guidelines to keep in mind when linking back to your site so that you can accomplish your goals without getting on the search engine's bad side.

First, make sure to vary your anchor text. It used to be that you could merely distribute a high volume of spun content linking back to your page, and as long as the phrase that those pages used for anchor text in linking back to your site matched up with the content that the page was about and, of course, the phrase that you rip wish to rank for your campaign would be a success. Those were the good old days.

Nowadays, you need to have an organic mix of anchor text links and random phrase links, such as "click here" or the raw URL.

Second, do not fall into the trap of gathering easy-to-get but low-quality links. They are more likely to hurt you than to help you. The concept of that "a link is a link" could not be more wrongheaded. Rather, some links are from highly valued website which guard their editorially given links jealously. A link from an authority site like that is worth 10,000 times more than a simple profile link from a forum which has open registration. Keep that in mind and chase the high quality links rather than giving in to the easy temptation of low-quality mass links.

Third, try to pursue linking opportunities that are natural and involve activities you should be doing to build your business, anyway. During the normal course of promoting your business, wouldn't you put out a press release about an exciting event that you were sponsoring? Then you should do that for SEO purposes as well.

Even if the search engines were the farthest thing from your mind, wouldn't you create a strong social media presence and interact with your fans and clients there? Then it's a good bet that doing that will help you in the search engines, as well.

The old adage "create your website for visitors and search engines will naturally follow" has never been more true than it is in this current SEO climate.

Some people will argue that link building is now dead. Those people are absolutely wrong. What is dead is spammy, low quality link building. If you focus on maintaining high standards for your link building campaigns, you will find success in the search engines as surely as you ever did.

Written by V K Rajagopalan, Article Source http://ezinearticles.com/?How-To-Use-Quality-Link-Building-Techniques-To-Raise-Your-Search-Engine-Profile&id=7663331

What is Video Marketing on YouTube Compared to Google?

What is video marketing on YouTube and how does it differ from video marketing on Google? You would think the answer would be the same since Google owns YouTube, but your methods of marketing videos on both platforms may have to change.

The answer isn't always so clear-cut. People searching for answers to questions on YouTube expect to see a video. That's easy to understand because viewers are looking for a video response to their question.

Google, on the other hand, won't always follow the same script. Yes, if you have your meta-data (title, keywords and description) properly optimized there is a good chance your YouTube video will get ranked on the first page of Google as well.

Let's look at some factors that will help you get your video ranked on the first page of YouTube. Your meta-data is the absolute key to getting ranked on page one. If you don't provide great meta-data to YouTube, how are they going to figure it out and place your video in the right category?

Google tends to like informational keywords to rank videos. Informational keywords start with phrases like: "How to" or "What is" or "Why does". Why is this true? Informational keywords generally don't have paid per click advertising along the right vertical sidebar.
Google will tend to put videos on page one for informational keyword phrases because the videos are describing "how to" do something because viewers are looking for free answers to their problems.

Now if you look at commercial intent keywords, you will generally find a completely different scenario. It is much more difficult to get a YouTube video ranked on Google if Google knows it can charge advertisers to be on page one. Don't believe me; check it out for yourself.
Go to the Google Keyword Tool and type a keyword into the search bar. Take a look at the keywords that have high advertising costs (PPC). Type those words into the Google search bar and see how often videos show up on page one.

Google will rank your informational keyword videos on page one if you do provide them with outstanding meta-data or video SEO. This will happen far less frequently with commercial intent keywords.

In addition to the informational keyword phrases mentioned earlier, phrases that include words like demonstration, tutorial, review, video, walk-through and preview can serve you well on Google.

Video marketing on YouTube can be different compared to Google, but you have a real opportunity to get ranked on the first page of the two largest search engines in the world if you provide them with great meta-data and use informational keywords strategically.

Written by Ray Riecher, Article Source http://ezinearticles.com/?What-Is-Video-Marketing-On-YouTube-Compared-To-Google?&id=7628302

Top 10 Benefits of Affiliate Marketing

There are many ways in which you can earn a decent living: by working for a corporation, by owning a business, or by being a freelancer. However, each of these methods of earning a living have their shortcomings, the most important being that you are limited to how much money you can make. One very productive activity made possible by the advent of Internet is affiliate marketing. This type of activity allows you to make thousands of dollars, while working far less than you would for a boss. Sounds good, right? 

And this is not all; here are the top 10 benefits of affiliate marketing that may just make you quit your daily job.

No setup fees
Any business, offline or online, costs money. When it comes to affiliate marketing, these costs are virtually brought down to zero. The only things you need are a computer, an Internet connection, and some free software to help you write content for your website. That's all!

Free memberships
Affiliate programs, even the most successful, do not usually charge new members for signing in with them. This means that you will only need to think about how to make money, not spend it!

The ever-flowing stream of cash
With affiliate marketing, you can build a continuous source of money. Unlike businesses run in real life, your affiliate marketing business works while you are home, in bed, sleeping as your physical presence is not required to keep it working.

Unlimited profit possibilities
Productive activities are usually limited in how much money they can generate for you. This is not how things work when you get involved in affiliate marketing programs. The only limits are set by you and no one else.

No cash spent on developing new products and services
As an affiliate, you do not have to worry about developing new products and services. You are only selling them, so all these expenses are supported by the company making them, not by you.

A virtually unlimited market of goods and services
The best part about affiliate marketing is that you do not need to settle for a single product or service. You can join as many programs as you can handle, and start selling so you can maximize your profit.

You do not handle money processing directly
You do not have to worry about frauds, charge backs and other problems related to money processing. As an affiliate, you are only an intermediary and you do not handle such stuff directly.

You do not need storage space
You can end up selling really large items as an affiliate marketer. However, this does not mean that they will take up space in your living room. All the storage responsibilities belong to those producing the items up for sale, not you.

You do not have to worry about shipping fees
Everything is handled by the network you work for as an affiliate marketer. This means that shipping fees will never fall in your lap, so you basically risk nothing.
You do not have to provide customer support.

Whenever a customer has a problem with an item sold to them, they will be directed to the specialized service of the company making the goods or providing the service. Customer support is not your responsibility, either.

Written by Lina Stakauskaite, Article Source http://ezinearticles.com/?Top-10-Benefits-of-Affiliate-Marketing&id=7627238

Why Use Autoresponders?

This article is written for those people who have seen the term but don't really know what autoresponders are and how they work.


One definition is that it is "a program that automatically answers emails that are sent to it". The key word is automatically.

Most of us will have experienced autoresponders if you have seen a form that asks for your name and email address in return for a free report, a video, etc.

There are several autoresponders available, just go to a search engine and type "autoresponder" and you will find a number of providers. An example is aweber which you which is a subscription solution.

The elements of an autoresponder are as follows:

1. The form on a web page asking for your email address like the one here:

Your name
Your email
Press here

There are lots of designs with colours and graphics, but fundamentally it is asking for your name and email. Once you decide on an autoresponder, you will find lots of designs, one of which you put onto your web page.

2. Verification- Clearly you could type anybody's email address into an autoresponder, so to overcome the issue of sending the information to the wrong email address, the software will automatically request verification from the email address entered.
You will be asked to click on the verification in the email. This means that only the email recipient will be able to receive the information. Please note that no information will be sent until the email address is verified.

3. Automatic reply- This is the clever bit about autoresponders. Once your email has been verified the information is sent to you AUTOMATICALLY. Without going into too much detail, the responder is automatically programmed to send the information once the email address has been verified.
You will not have to continually check your email and manually send the information. Not only has the autoresponder sent information automatically but it has collected the name and email address in your database.

4. Further information sent automatically. Once the original information is sent you can then schedule messages to go out automatically. For example, you have collected an email address and you can arrange for messages to go out automatically, be that daily, weekly, monthly or how often you want.

5. Broadcast emails- As you can see above it is possible to send information periodically. However, you may wish to send an email to all those on your database. For example, you may have a new product and you want to let everybody know regardless of how long they have been on your list. This is known as a broadcast. Literally you compose the email, press a button and it is sent to everybody on your list. 

The other nice feature for all messages sent is that they can be personalised. If, for example, I have requested some information, the autoresponder can automatically pick up by name and the email may start "Dear John"

That is a brief introduction to autoresponders, which I hope you found useful. If you want to build a database AND send information out automatically, you will need an autoresponder.

Written by John Boy Hayes, Article Source http://ezinearticles.com/?Why-Use-Autoresponders&id=7528684

YouTube - How To Benefit From Video Marketing

I don't know what you think about sitting down in front of a video camera and giving a presentation for YouTube into how to benefit an area of an Internet business.
Personally, I have to say, I did not fancy it at the start. Once you do a couple, however, it becomes easier and eventually quite enjoyable.

Get Traffic To Your Website To Make Money - Create a YouTube Video

Making a video to load onto YouTube can help your business to grow and build your online authority and reputation.

YouTube is such a popular site these days, that it now ranks as the 2nd/3rd most used search engine on the web. This being the case, let's look at how we can use this development to bring more traffic to your website.

For the purpose of this article, let's use an example video that would be easy to create and add to YouTube. Of course, if you choose to do this, you will need to pick a theme that is relevant to your website and your products.

Some of the most popular videos on YouTube are those that provide information on how to do something. For the purposes of demonstration, in this example, I'm going to share with you how to go about making a video on Traffic.

A video on 'how to get traffic to a website' could perform very well as it would not only show up in the YouTube search engine results but in Google's too.

A simple video could be created by recording yourself talking about perhaps the 'How to get More traffic to your Blog'. You could write a script and then speak in front of your webcam to record a video and post this.

Alternatively, if you don't like the idea of being in front of the camera, you could create a video by demonstrating each method on your computer screen and recording it with a tool such as CamStudio (which is free as it's an open source piece of software). You would just need to add a voiceover or record it simultaneously.

If you decide to use a tool such as CamStudio, you might want to break the different methods down into 10 different videos, so that you have a series.

This can in itself work very well as people start to look for the other parts if you make it obvious that each one is part of a series. For example you could title it: "Top 10 Ways to Build Traffic - Part 1 - Article Marketing" and then demonstrate how article marketing is undertaken. Then the other videos could be made to complete the set.

Alternatively, another way to create videos is to make a slideshow and use CamStudio to record as each slide is paged through with an added voiceover.

When you create a video to add to YouTube, it is vital that you add your website to the video. If you decide to speak to the camera, then you should make sure that your website address URL is in view in addition to adding your URL to the completed video.
In addition add the URL as the first line in the video description. Remember to keyword your video too when you add it to YouTube.

By creating a simple, but informative and engaging video that links back to your site, it is possible to bring back a fair amount of traffic. For other ideas, take a look at what your competition have added to YouTube and mix their ideas with your own for improved results.
However, it's only the well thought out videos that can secure the success that marketeers are seeking. Here we run through the points that anybody who is looking to make a marketing video will need to be aware of:

Make it as professional as possible.
This doesn't mean that you have to spend a lot of money on shooting it in a studio, it just means that you need to attend to the minor details such as ensuring that there is not a lot of background noise. Take a few test shots so that you can see for yourself how well the lighting is working for you and what there is on show in the background.

Develop your script.
Not only will you want to ensure that you cover all the important messages that you want to get across, but you'll want to provide some sort of structure for your viewers. You'll even be able to offer the script as part of an upgrade offer with your products too for extra income.
Make watching your video an option. 

Nobody likes to be forced to watch a video. Sites that I visit that play a video and cannot be turned off just make me want to leave. Leave the auto-play feature for other people to use - and offer the video with an introduction on what it covers.

The most effective videos are usually educational in nature. You might want to offer a podcast version of the video too - so that it's not essential to watch a video but one can listen to audio.

There are many different ways that a video can be tweaked to be effective at getting a message across and hopefully for bringing in the profits.

But creating a professional video with a script that can be watched as an option will most certainly help your website visitors get the best from it.

 By Havid H Pool. Article Source: http://ezinearticles.com/?YouTube---How-To-Benefit-From-Video-Marketing&id=7528882

2 Methods to making extra money online writing Ebooks

There was a time where none knew the kind of impact digital eBooks would have on the writing and publishing industry. The idea of publishing an eBook (soon to be easily read on a computer, e-reader or smartphone) for making extra money online seemed like a distant dream.

How to make money online - create an Ebook

 But not anymore. Today with the emergence of Web technologies, availability of eBooks has become amazingly easy. One need not carry a hard copy of a book, all they need to do is download the eBook onto laptop, phone or reader and they can read as they go. There are several ways that one can make extra money online by writing and publishing eBooks.

However today we shall look into the two most important ways, followed by most successful authors to cultivate their ebook career and make extra money online:

The first method used by many writers is creating an eBook for other marketers. In other words they ghost write eBooks for businesses, to promote products and services. Ghost writing is one popular method by which many beginning authors make extra money online.
Today every business, be it small, medium or large wants to have their online presence felt among potential clients and customers. They design eBooks containing all the necessary information about products and services they offer, and then hire an author to write the ebook for them.

The ebook will also contain links that lead clients to the company's website. It could be said that eBooks are a great tool to generate large amounts of traffic to a website. This strategy is beneficial for both writers and marketers, as it supports both their efforts to make extra money online.

The second method is for an author to write and publish their own eBook. Yes, the self publishing industry is a blessing in disguise for many authors. Now no more running after traditional publishing houses to print and distribute your book. With recent advancements in technology, you can create and publish an eBook from the comfort of your home. All that is required is a computer, internet connection, a good document writing program such as Open Office or Microsoft Word, and you can self publish your eBook to make extra money online.
Additionally, one must put in extra time and effort, marketing to get their work in front of their audience. 

Remember that writing is just half the task, the other half is promoting your eBook. It's an undeniable fact that there is a lot of talent in the writing industry.

Many authors can create excellent concepts in various niches, but additional skill and expertise is required to market your book to your target audience. Several approaches can be followed to get your book to your readers, such as article marketing, email marketing, promoting on social networking sites, press releases and more.

It's all about following the right strategies. Targeting the right audience, at the right time with the right talent is the best way you can make extra money online.

By Cary Ellis, Article Source: http://ezinearticles.com/?Two-Methods-to-Make-Extra-Money-Online-Writing-eBooks&id=7622951

How to submit your website to Google

One you have created your website or blog and are ready for others to start finding it in the search engines if it hasn't been picked up already,  you should submit your website to Google and other search engines for indexing.

Google has the most traffic so it should be your first priority.  

To get your website indexed by Google is a very simple task - it took no more than 14 hours for my blogg to be indexed and available in Google:

STEP 1
Visit this site Submit website to Google

STEP 2
Click on the "Add your URL" link under Website Owner
 

Add your website to Google

STEP 3:
Enter your website's URL (plus the Google security check)
 

Submit your URL to google

ALL DONE! Now you wait. 
That was so easy wasn't it - shame everything isn't that easy :)

Now you'll be waiting with baited breath to find out if and when your website has been indexed. 

HOW DO YOU CHECK IF YOUR WEBSITE HAS BEEN INDEXED BY GOOGLE?

About 14 hours after I submitted the url for this blogg to Google, I was dying to check if it had been indexed yet. I wasn't expecting it but to my amazement and excitement I found that it has already been indexed. So 14 hours is pretty good right? Mind you there's really no way to know if Google picked it up automatically as I had started blogging a few days before or if it was because of the submission that morning. Either way it was very exciting!


The way I checked it was to go to google and type the word site: then my url without the http://)

How to check if your site has been indexed by google

 If your site has been successfully indexed by Google ie is now available to be found in google then your website will appear on the page. If your website doesn't appear and you just get a list of other websites then you will need to come back again later and check again.

Hope this has helped you to submit your own site to google!