27 April 2013

How To Use Quality Link Building Techniques To Raise Your Search Engine Profile

There are very few things that can garner your website as much high-quality and targeted traffic as strong search engine ranking placement can. 

There is little argument that in order to get ranked high in the search engines, you need to have links pointing back at your site. Ever since both the Panda and the Penguin algorithm updates, however, it has become more important than ever to focus on operating a high quality link building campaign.

Not only will low quality link building activities not help you, but in fact they can actually hurt you, quite severely.

Here are a few guidelines to keep in mind when linking back to your site so that you can accomplish your goals without getting on the search engine's bad side.

First, make sure to vary your anchor text. It used to be that you could merely distribute a high volume of spun content linking back to your page, and as long as the phrase that those pages used for anchor text in linking back to your site matched up with the content that the page was about and, of course, the phrase that you rip wish to rank for your campaign would be a success. Those were the good old days.

Nowadays, you need to have an organic mix of anchor text links and random phrase links, such as "click here" or the raw URL.

Second, do not fall into the trap of gathering easy-to-get but low-quality links. They are more likely to hurt you than to help you. The concept of that "a link is a link" could not be more wrongheaded. Rather, some links are from highly valued website which guard their editorially given links jealously. A link from an authority site like that is worth 10,000 times more than a simple profile link from a forum which has open registration. Keep that in mind and chase the high quality links rather than giving in to the easy temptation of low-quality mass links.

Third, try to pursue linking opportunities that are natural and involve activities you should be doing to build your business, anyway. During the normal course of promoting your business, wouldn't you put out a press release about an exciting event that you were sponsoring? Then you should do that for SEO purposes as well.

Even if the search engines were the farthest thing from your mind, wouldn't you create a strong social media presence and interact with your fans and clients there? Then it's a good bet that doing that will help you in the search engines, as well.

The old adage "create your website for visitors and search engines will naturally follow" has never been more true than it is in this current SEO climate.

Some people will argue that link building is now dead. Those people are absolutely wrong. What is dead is spammy, low quality link building. If you focus on maintaining high standards for your link building campaigns, you will find success in the search engines as surely as you ever did.

Written by V K Rajagopalan, Article Source http://ezinearticles.com/?How-To-Use-Quality-Link-Building-Techniques-To-Raise-Your-Search-Engine-Profile&id=7663331